Wall Street Journal, yesterday, reported that Dell is set to enter the smartphone market (subscription required). Dell has been making prototypes based on Android and Windows Mobile platforms for more than a year. The plans are still up in the air and Dell could decide not to enter the market after all. If it does go ahead, the announcement likely to come at the Mobile World Congress next month.
If Delll does decide to enter the market, in my opinion, it should stay for the long haul and innovate to make money.It should also look at some of the Japanese manufacturers, not just look at Apple, as the report suggests. Being just another cell phone provider will not cut it, as Motorola and Palm can attest. Based on Dell’s track record, it will have to be head and shoulders better than in the PC business to survive.



