Self-Promo Alert! Here is an article I wrote for Mobile Marketing in which I talk about the challenges companies face in launching mobile campaigns in this tough economic climate. Justifying the investment is just the first hurdle. If you can successfully get past that, you have to consider other issues which I talk about in the article. So, click on the link to read it and then come back and let me know what your take is.
Mobile issues to tackle in tough economic clime
September - 24 - 2008 - Wednesday
